do you tweet? imagine your mayor on twitter!
28 Jul
Once read that a 24-hour response time for a business today is old skool, given all the instant devices we have at our disposal– texts and calls on cellphones, mobile landlines, emails, instant messaging online, facebook, friendster, multiply, etc. But one site I have yet to explore is Twitter, said to be the most inane and useless concept on paper, but once you’re on it, you’d wonder how you ever lived without it…
Imagine my surprise when I read today that even the British government is urging employees to tweet! Makes me feel like such a lola for refusing to get on this bandwagon!
New government guidance has been published urging civil servants to use the micro-blogging site Twitter.
Launched on the Cabinet Office website, the 20-page document is calling on departments to “tweet” on “issues of relevance or upcoming events”.
The website is already used by Downing Street, the Foreign Office and many individual MPs.
Wonder how it would feel like to have instant access to the people in government, and get instant replies… It would be like opening Pandora’s box I think, considering how given to complaining and badgering (i.e. makulit talaga tayo!!) Pinoys are… Then again, imagine the possibilities…! Even on a community level, getting live information on public events, traffic concerns, government projects, and straight from the horse’s mouth! What a way to engage your public!
Tweets should also be limited to issues of relevance or upcoming events rather than just campaign messages, and insights from ministers are encouraged. A cabinet office spokeswoman said: “At the moment, around 65% of homes are on the internet and there are 15 million visits a month to directgov and these numbers are growing.
Sixty-five percent of households online..wow. What a tech-savvy country. The most recent techie upgrade I saw in Metro Manila was the ticketing gadgets of street parking attendants in Makati: hindi na de sulat-kamay, you get your ticket printed out on portable machines credit card style.
But hayyyy. What a long way to go.
Sidenote: Twitter was apparently built by dreamers (what business isn’t?) who went by the “Field of Dreams” philosophy: “Build it and they will come.” Talk of the town now is how “to turn their popular micro-blogging service into a revenue-generating company.” From marketwatch.com:
The Twitter co-founders told me at the D7 conference in May that they believe their business is similar to Google Inc. (GOOG 444.80, -1.92, -0.43%) , which built its search engine before it figured out how to generate revenue.
But Google was faster to figure it out. It launched AdWords, its first system to sell ads related to search in October 2000, two years after incorporating. Twitter’s service is now three years old, having been launched in July 2006, and is still running about $55 million in venture funding.










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